Ambiance Research

I found an article from the Times of India that did a study on how the setting in a restaurant affects eating habits. They renovated half of a Hardee's in Illinois and had some customers sit in the fine dining half and had others sit in the unchanged part. They then recorded how much food was consumed and how long they ate there for. They thought that more food would be consumed in the fine dining area since they figured the customer would stay there longer. However, they found that even though they stayed in the fine dining area longer, less food was consumer. http://articles.timesofindia.indiatimes.com/2012-11-15/food-reviews/33498030_1_food-restaurant-fast-atmosphere